Audience profile for MOJO magazine mood board

Demographic profile for mood board

The Demographic profile for the target audience of Mojo magazine I would assume are between the ages of 17-30. All my images ive used on my moodboard would suggest that the magazine is targeted at young adults who have spare money to spend and want to have fun and enjoy life before they get married and life becomes more serious. This may include taking drugs and drinking alcohol. The Mojo magazine is aimed predominately at males (72% of their readers are male). Taking into acount that their target audience is young and like to drink alcohol and take drugs I would assume that most of this audience are not yet married. As for social class I think that the target audience for this magazine would fall into the categories of C,C1,D ( Lower middle class, skilled working class, working class)

Psychographic Profile

As for my psychographic profile for the Mojo magazine reader, I would put them into the category of the Aspirers (Want the luxury lifestyle)

Lifestyle Subsets

The target audience for the Mojo magazine would come under the category of 'Yuppies' (20-30s urban, high disposable income) they may also come under the category of the DINKS (double income, no kids) this is becuase they are probably at the stage where they aren't married yet or are on the way to getting married.