Evaluation: Question 3

What kind of media institution might distribute your media product and why?

I think that the major publisher Bauer may be likely to publish my magazine because they don't publish any other magazine simular to mine. True they publish Kerrang but that has a different target audience than my music magaine, so my magazine could interest them because they would make more money from it.

The advantages of partnering up with a large publisher is the publisher will widen my distribution of my magazine, it would also make me more money. However some disadvantages include my 'editor independence,' with a large publisher I would not have as freedom as to what features in my magazine. Another disadvantage would include that the publisher would have me focus as much on advertisements as I do on my own audience in order to maxamise profits.

As for IPC I think they would be less likely to publish my

magazine because they publish NME. Although my magazine is different to NME it is still more simular to NME than it is to Kerrang. My magazine and NME's focus on some simular bands and a simular type of music wheras Kerrang focus on a completely different genre of music. Therefore there is a gap in Bauer's company where they could make money from, which could be my magazine. IPC Media already make money from NME which is more simular to my magazine so that would be my rival If i were with Bauer.