Friday, 3 December 2010

Institutional Data 'Overall of Industry''

Data

IPC Media produces over 85 well known iconic brands,
their print brands alone reaching almost two thirds of UK women and 44% of UK men – which is almost 27 million UK adults – whilst their online brands collectively reach 20 million users every month.

IPC's programe is diverse so there is something for everyone, with a focus on three main audiences: men, mass market women and upmarket women.

Men's portfolio (IPC Inspire) consists of leisure magazines incuding:

-Country Life
-Horse & Hound
-Rugby World and Decanter

As well as lifestyle brands including Nuts, NME and Mousebreaker.

1 comment:

  1. Jordan, you need to write a summary of your findings into IPC.

    ReplyDelete